Cours

Les acteurs de la distribution

(Re)découvrez les pionniers et les différentes formes de distribution

Stratégie de distribution - M2 IAE Bordeaux

E-marketing

Organizational forms & chains - Retail cooperatives

A retail cooperative consists of an assembly of retailers who decide together to develop a retail business under the same banner and to organize together their procurement system and many other activities in the course of the growth of the organization According to the FCA, cooperatives and independent associated retail networks are groups of retailers and service stores that pool […]

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Communication commerciale

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Généralités sur le commerce coopératif et associé